Tao of Pricing - Eastern philosophy bringing enlightenment to Western pricing

Pricing is the biggest mistake most companies make
Are you THROWING AWAY hundreds of thousands - or millions - of dollars?
Want EASY-TO-UNDERSTAND pricing tactics?

Click Here
for Multiple-Copy Discounts!

About the Author

Marlene Jensen is the CEO of Pricing Strategy Associates. For 14 years, she has consulted on pricing and other marketing problems for small entrepreneurs as well as large clients such as AARP, American Express, Playboy, and Food Network.

Publications:
In addition to Tao of Pricing, Marlene is also the author of Pricing Psychology Report, as well as a number of academic papers detailing pricing research she has conducted.

Teaching:
Dr. Jensen has taught pricing at the Ancell School of Business, WCSU, and she currently teaches marketing at Lock Haven University of PA.

Education:
Jensen has a doctorate in marketing, writing her dissertation on new product pricing.

Associations:
Jensen is a member of the Professional Pricing Society, as well as the Specialized Information Publishers Assn.

Are you a small business owner, who sets your prices?

Or a marketer who wants PRACTICAL pricing tactics instead of demand curves and pricing theory formulae?

Pricing can cause a LOT of pain! Pain from trying to read books on pricing theory and throwing them against the wall in frustration. Or pain from suspecting your lack of pricing knowledge could be costing you a FORTUNE!

Can't believe pricing strategy can be PAIN FREE?

Don't take my word for it. Here's what a leading marketer has to say about The Tao of Pricing:

Endorsement from Bob Bly

Can't believe a FUN book can deliver serious pricing strategy?

Please allow me to introduce myself, so you can see how serious I am about pricing strategy. I'm CEO of Pricing Strategy Associates, and have consulted on pricing and other marketing problems for both very large and very small clients for the past 14 years. (You can see more about my background in the box to your left.) I teach pricing to college students. I'm the author of Pricing Psychology Report. I've conducted independent pricing research and presented it at leading academic conferences across the USA. And I've gone back for my doctorate, with pricing the subject of my doctoral thesis.

However, that doesn't mean I've been seduced to the "dark side" of obscure pricing theory. My interest has always been the PRACTICAL use of pricing strategy to INCREASE PROFITS.

I suspect once you're an entrepreneur (I started my first of many companies at age 16), you always look at theory and ideas and ask "How can I use this immediately to increase my profits?"

But... don't take my word that this book contains serious pricing strategy. Here's what three leading business owners have to say about the Tao of Pricing:

More opinions from financial & marketing specialists

One of the real tests of the "seriousness" of this book is what financial gurus think about it. Does it deliver value from a financial viewpoint? Here's the opinion of a CFO (Chief Financial Officer) turned financial consultant:

Endorsement from Seija Goldstein

In fact, this book delivers such value, that even marketing academics say good things about it:

Endorsement from Dr. Drozdenko

So, what the heck is the Tao of Pricing?

This 100-page book uses Eastern philosophy to bring enlightenment to Western pricing strategy. What does that mean? It means that the book takes 78 complicated, involved pricing tactics and reduces each one to just a few sentences. Clear, easy-to-understand sentences. Often with an example.

Want to see it for yourself?

How can complicated pricing strategy be reduced to just a few sentences? Easy-to-understand sentences—that don't lose any content? The easiest way to prove it—is to show it.

Here are the Chapter headings in Tao of Pricing, so you can see how all 78 tactics are arranged by the type of pricing strategy they represent:

Chapter Headings

Premium Pricing

Smart Discounting

Numerology

Competitive Pricing

Brand-Name Pricing

Foolish Discounting

Line-Category Pricing

Cost-Plus Pricing

"Reasonable" Pricing

Pricing and Insight

Here are three pages from the book—so you can see for yourself:

So... what's in it for you?

Pricing is the biggest mistake made by most companies—even some very big ones.

Over half of all businesses price their products or services on a "cost-plus" basis (meaning the price is arrived at by adding a fixed percent for profit onto the cost).

Yet there's not a pricing expert around who thinks this is anything but a RECIPE FOR DISASTER.

How can cost-plus pricing be a mistake? In two completely different ways:

You may end up with a price too high, and get very few sales.
You may end up with a price lower than the real market value of your product or service, and thus be throwing away hundreds of thousands—or even millions—of dollars in profits.

One client of mine wanted to shoot herself when she found out she threw away enough money in one year to buy a new car! She didn't get to pocket that money because she underpriced her product. How do we know she was underpricing? Because I did a price test for her, and that's what the results told us.

Here's how Tao of Pricing helped another business owner:

Endorsement from Harold Fann

Even MORE testimonials! CLICK HERE!

Special discount & guarantee

Pricing books are the most expensive books available. Prices of $65 - $149 are the norm. Yet the Tao of Pricing is priced at just $39.95. But, for a limited time, you can get Tao of Pricing for only $27. That's right! This, despite the fact that the wisdom it contains from thousands of price-testing marketers could easily increase your profits by hundreds of thousands (or millions!) of dollars.

And... you can look it over and decide for yourself if it is everything you expected. If not, just return it to us within 30 days—from the day you receive it—and you'll receive a full, 100% refund.

	Yes, I want to learn the MOST EFFECTIVE pricing strategies—in a PAIN-FREE format!
	I want to order THE TAO OF PRICING today for just ~~$39.95~~ $27!
	I understand that I'll receive an immediate email acknowledgement, and the book will be mailed to me from CafePress (our fulfillment company) within 3-6 business days. Once I receive the book, I'll have a full 30 days to decide if it is everything you say it is. If I disagree, I can return it for a full, 100% refund. No questions asked.

Pricing Strategy Associates
PO Box 468, Newtown CT 06470
Voice: 203-417-1178 Fax: 203-446-9300
Contact

Pricing is the biggest mistake most companies make

Are you THROWING AWAY hundreds of thousands - or millions - of dollars?

Want EASY-TO-UNDERSTAND pricing tactics?

Click Here for Multiple-Copy Discounts!